I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
If you are curious about what content marketing jobs like mine involve, let me guide you through some of the things I get up to on a typical work day. So, grab a cup of coffee and read on…
What A Content Marketing Role Involves
Needless to say, there are a whole range of content marketing jobs to choose from, each with their own unique specifications. Depending on the position you’re applying for, your role may be more operational, strategic or creative. As a Content Marketing Strategist, however, these are the kind of projects you can expect to work on in any given day SEO Services Leading Online Marketing Company and SEO Services in Johannesburg. Lead generation using Google Adwords, SEO and other PPC strategies. Professional internet marketing company in South Africa. We specialize in online marketing, SEO(Search Engine Optimization), Mobile Apps and Web Application.
As a Content Marketing Strategist, communication with colleagues from different disciplines is crucial in making sure all teams support each other and can benefit from each other’s knowledge. If you want a content marketing strategy to succeed, it needs to be informed by your client’s SEO, PPC, and Digital PR goals Exhibition Stand Design Exhibition stand design & trade show display booth builders & exhibition contractors.
At the same time, you need to clearly communicate with clients to make sure they are on board with your proposed content strategy and that it is supporting their business goals.
Building and maintaining relations with other key stakeholders – such as illustrators, developers, writers, editors and designers – is another fun and essential part of the Learnerships Yourjobs provides listing in Learnerships, Internships, Bursaries and Jobs vacancy in Southern Africa. Relevant Learnership programmes are available as advertised by both the public and the private sector. Visit: www.yourjobs.co.za.
Related skills: Excellent communication and literacy skills, client handling and management skills, the ability to work as a team player
On top of writing blog posts, landing pages and even white-papers, you will work with designers and developers to produce visual and/or interactive content assets designed to attract links, increase visibility in search engines and provide value to current and prospective customers.
Related skills: Excellent command of the English language, outstanding copy-writing skills and the ability to work to tight deadlines and deliver results
Creating Content Strategies
Creating content strategies is at the core of the Content Marketing Strategist job. A good content strategy is based on pre-determined objectives as well as on extensive research of the client’s audience, their current content, their competitors’ content and what has historically performed best according to different content marketing metrics.