In this tech-driven world, our morning traditions begin with e-newsletters and our day ends with social notifications and subscribed emails. Obviously, innovation has penetrated through pretty much all aspects of our lives. From controlling home appliances through an App, to voice instructing a speaker to play your most loved music, technology is all over.
There are numerous new advanced marketing trends and strategies that are developing in the present cutting-edge, Internet-connected era and organizations currently need to utilize them to prevail in their endeavors since what worked for you a year ago may not work this year.
Here is a sneak peek of some of the best online marketing aspects that will lead our world in 2019.
1- Voice Search Is On The Rise
Right around one-third of the 3.5 billion searches performed on Google each day are voice searches, with personal assistant gadgets driving the way. An ever-increasing number of individuals use Amazon’s Alexa, Apple’s Siri and Google Assistant on a regular basis. As their ability for perceiving human speech has enhanced fundamentally, they can be fantastically be used in both searchings for data on the Web and getting things done around the house.
What does this move to voice search mean for advertisers? For the most part, a lot of work.
Voice search differs from the run of the mill desktop or mobile search. When you open Google on your browser and type in your search query, you’ll see thousands of pages of search results. It isn’t so difficult to be one of them. But when you ask Siri a question, it will give you only a few results. Mostly, only one. On the off chance that your site is one of them, the CTR can possibly be a lot higher. But it needs to be there in the first place. As a result, customizing your SEO technique for voice search is critical.
Voice recognition technology is expected to grow and to progress. It will bring a noteworthy disruption to the marketing world. We always focused on SEO and optimization of UX and UI, yet when there is no screen then these viewpoints end up unessential. By what means will organizations adjust to these changes? For the present, there is no answer to this question.
The most broadly implemented form of AI are chatbots, which helps brands to improve client servicing while keeping a lid on budgets. Chatbots are speedier than humans in giving any data-related answers and taking requests. They offer customized service to any customer in need, 24*7. Chatbots can be combined with a website, an application, and even with a Social Media Platform. They likewise gather user data that can later be utilized to better tailor marketing strategies.
One excellent case of chatbot use is WeChat, the dominant mobile messaging platform in China, with in excess of one billion monthly active users. Other than its primary purpose which is sending private messages, WeChat gives you a chance to deal with a bunch of shopping-related activities, for example: getting a taxi or some takeout, altering and ordering a couple of shoes, booking a medical checkup or paying your bills.
Having said that, the chatbots trend wouldn’t leave the online marketing industry without making its mark in the coming future as AI research improves.
Artificial intelligence is also soaring in the Programmatic advertising space, as it can push advertisers to all the more effectively buy ads and to target audiences more categorically. This is altogether done to expand the chances of success of the marketing campaign and cut back the client acquisition costs. AI technology allows advertisers to have the capacity to deliver on the promise of “right user, right message, right time, right place.” Not just by envisioning who may draw in with an ad, yet in addition by having the capacity to quickly pass on an open offer in their media-buying system.
3- Micro-Moments Are Taking Over A Consumer Journey
Today’s customers are bothered by promotional content, offers, emails, push notification, etc. We have reached a point, where we can’t process any more data throughout. As U.S. shoppers spend around 3 hours 35 minutes out of each day on their cell phones, brands and advertisers have an extremely hard time drawing in the attention of their audiences. That’s where micro-moment marketing comes into play.
The micro-moment is a new type of customer behavior, which happens when individuals reflexively turn to a device, usually a smartphone, to act on a need to learn something, accomplish something, become acquainted with something or purchase something. There are a lot of various micro-moments, for example, I-need to-know moment, I-need to-go-moment, I-need to-do moment or I-need to-purchase moment. As per Google’s content marketing team, Think with Google, users encountered “micro-moments” typically around 150 times each day.
Why micro-moments are so imperative? Since individuals, by and large, make instant decisions on what to purchase, where to go or which eatery to eat at, which gives you only seconds to grab their attention. Micro-moments work since they furnish buyers with the correct information precisely when they need it.
At last, the entire buyer decision journey is a mix of these micro-moments over all channels and devices. The successful brands of tomorrow will be those meeting their shopper’s needs in these micro-moments.
4- AR & VR – There Isn’t Just One Reality Anymore
Today’s client base needs essentially two things – to be engaged and to be an active member in brand messaging. Augmented and Virtual Realities can satisfy both of these needs, offering brands huge opportunities in the field of user experience.
Organizations are already taking into account the ability of this new technology in developing brand awareness, and also in selling individual products. IKEA, for instance, has been utilizing VR gaming technology since 2016. With its shopping application, IKEA VR Experience, its clients’ can experiment with various IKEA solutions before purchasing them. Other huge players that have explored AR include Nivea, Starbucks, and Volkswagen.
Virtual and Augmented Realities are becoming a commonplace as a marketing device for brands. The VR and AR market is presumed to be worth 27 billion dollars and anticipated to achieve the extent of over 200 billion dollars.
VR and AR marketing is still developing, so it’s an incredible time to analyze your choices and go ahead of the curve.
5- Social Media Has Taken Over
There are around 3 billion social media users worldwide, which compares to 42% market reach. With such numbers, its impact onto the society can’t be overlooked — particularly in the marketing world.
As Social Media has turned out to be an integral part of everybody’s daily routine, comprehending the changes implemented in social networks is imperative for every organization. The most famous social trends right now are video, automation, and influencers, however, there is significantly more to it.
What you should remember most importantly is that dominating a single platform isn’t sufficient any longer. Your leads on Facebook are not on YouTube, and those on YouTube are distinctive to those analyzing your website content. All things considered, the way to your prosperity is to repurpose your content over multiple platforms.
Social Media has a major impact. It’s the Ideal time if you haven’t given much thought to your social media marketing strategy yet.
6- Visual Search Might Be Bigger Than You Think
Machine learning is taking online search to a whole different level, and it’s not just voice search that is on the rise. While many have been centered around the marketing potential of catching conversational queries tossed at personal assistants, big brands such as Google, Pinterest and Microsoft have been centered around building up a more grounded competitor in interactive SEO: visual search.
Visual Search would identify objects within the image and then search for pictures related to those objects. For example, based on the image of a bed, you’d have the capacity to utilize the visual search to search for an indistinguishable or similar bed to the one in the picture.
While the above sounds impressive, the technology encompassing visual search is still restricted. This is because machine learning must reproduce the mind’s image processing before it can successfully produce a suitable visual search application. It’s not just about distinguishing the image. The machine must have the capacity to recognize different sorts of colors, shapes, sizes, and patterns the ways in which the human mind does.
As 93% of customers consider visuals as the key factor in a buying decision, visual search engines are destined to undoubtedly transform the retail industry.
A huge benefit we will see with programmatic advertising is that advertisers and business owners will start to finally consider marketing as an omnichannel journey as we humans don’t simply sit at one platform or sit in front of a billboard! Moreover, brands and organizations can work with one organization as opposed to a divided blend of vendors.
Programmatic TV is a standout amongst the most exciting areas to watch. You don’t need to look far to see everybody from Amazon to Sky contributing at a fast rate to have a solid item. Along these lines, we can hope to see accelerated advancements in this area.
8- Chatbots & Marketing Automation
Chatbots will keep on being a critical part of online marketing in 2019. This AI-based technology utilizes instant messaging to chat in real-time, day or night, with your users or site visitors. With 1.4 billion people communicating with chatbots, 80% of savvy organizations are now using or plan to utilize chatbots by 2020. What’s more, by 2022, chatbots will enable organizations to spare over $8 billion for each annum, particularly in banking & healthcare industries.
Many clients prefer communicating with chatbots as they are responsive, give answers speedily, precisely review your buying history, and never lose patience. These virtual assistants offer remarkable client service, living up to clients’ expectations and automating monotonous assignments – which implies you can concentrate on more vital work.
Because of such useful reasons, organizations will begin to implement this marketing automation technology in 2019. If done right, this will give their clients the correct information they deserve at the right time.
Besides these interfaces, we anticipate huge advancements in hyper-customized experiences with the rise of conversational sites. This will be a game changer from a user perspective and further streamline the process to purchase.
9- Video Marketing
Video marketing will be the pioneer of digitization in the coming year. By 2019, Tubular Insights predicts 80% of the online content will take up the type of visual representation.
The Videos will be the focal point of any marketing project as these will disseminate the message clearly while providing entertainment to the users. The Videos alongside suitable sound will enable organizations to accelerate brand development and allocate their UPS across all the platforms.
Video has turned out to be a wunderkind of communication since the rapid adoption of cell phones in the last decade and social media apps. We are for the most part totally overwhelmed and trying to keep our head above water, so short videos make both communications of a message more effective and pleasant.
10- Content Will Still Be The KING
In 2018, we came to understand the significance of content in the online domain. In 2019, it is anticipated that people will additionally have more trust in trustworthy content as opposed to depending on advertisements. This signifies the more engaging and informative your content is, the better your odds are to be seen on the web. What’s more, Business Insider anticipated 30% of web users will use ad blockers before the end of 2018.
Here are some different factors signifying why content is still the central core of your digital marketing initiative:
Regular blogging and content creation expands your traffic five-fold
80% of the web users still prefer great quality and unique content over canned solutions
85% of advertisers in 2017 believed that their work was a success as a result of good content
Visual content is anticipated to rule in the coming time more than blogs and articles
Key Takeaways:
Be authentic. Make utilization of User Generated Content, as people are 3 times more likely to trust their fellow customers than the brand itself.
By 2020, half of all the search queries will be voice-based. Ensure you comprehend the nuances of voice search and apply them into your marketing strategy.
The whole shopper decision journey is a mix of the micro-moments across all channels and devices. If you want to succeed tomorrow, address your shoppers’ issues in these micro-moments.
VR and AR marketing is still in the developing phase. It’s a great time to examine your choices and advance ahead of the curve.
In case you’re not on social media, you don’t exist.
Visual search technology will have the capacity to give new opportunities to brands to connect with an associate with their target markets in a whole new manner.